Oh me, oh my. At the last minute on a Friday night, I found myself on a flight from Chicago O’Hare to Phoenix. Which meant a middle seat in coach class. Seated to my left at the window was a woman in her early 30s. I learned she’d just secured a corporate communications job in [...]
Here’s a terrific short article by Caren Neile, PhD, ATMS, CL, on storytelling as a business tool, published in Toastmaster, February 2015. You can link to it here: http://business-storytelling.com/wp-content/uploads/2015/02/Telling-Tales-at-the-Office.pdf The article covers: Why storytelling in business Who tells stories in business Four tips on what makes an effective story When are stories used in business What is [...]
Over the weekend, I saw a posting about business storytelling on a LinkedIn group. It references this article on a website called MindTools.com written by James Manktelow and the Mind Tools Team. I decided to comment on the posting and to write a letter to James and his team. Why? Even though the piece raises [...]
In my December 2013 interview with Emma Murphy of The Change Source, I was able to weave new information and client examples not found in Chapter 16 of Business Storytelling for Dummies into my responses to her questions: What’s causing more and more organizations to embrace storytelling within their change communications? How can we get [...]
