In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year’s Eve of 2005. Why? Because what I started to notice was that not [...]
Here’s a terrific short article by Caren Neile, PhD, ATMS, CL, on storytelling as a business tool, published in Toastmaster, February 2015. You can link to it here: http://business-storytelling.com/wp-content/uploads/2015/02/Telling-Tales-at-the-Office.pdf The article covers: Why storytelling in business Who tells stories in business Four tips on what makes an effective story When are stories used in business What is [...]
