In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year’s Eve of 2005. Why? Because what I started to notice was that not [...]
In my December 2013 interview with Emma Murphy of The Change Source, I was able to weave new information and client examples not found in Chapter 16 of Business Storytelling for Dummies into my responses to her questions: What’s causing more and more organizations to embrace storytelling within their change communications? How can we get [...]