pain and urgency

Interview: How to Use Stories Throughout the Change Process

Categories: Construct a Story, Future Story, Story Prompts, Types of Stories, Uncategorized

In my December 2013 interview with Emma Murphy of The Change Source, I was able to weave new information and client examples not found in Chapter 16 of Business Storytelling for Dummies into my responses to her questions: What’s causing more and more organizations to embrace storytelling within their change communications? How can we get [...]