Here’s a terrific short article by Caren Neile, PhD, ATMS, CL, on storytelling as a business tool, published in Toastmaster, February 2015. You can link to it here: http://business-storytelling.com/wp-content/uploads/2015/02/Telling-Tales-at-the-Office.pdf The article covers: Why storytelling in business Who tells stories in business Four tips on what makes an effective story When are stories used in business What is [...]
WooHoo! When Karen Dietz and I were writing Business Storytelling for Dummies, we searched high and low for the latest and greatest research on story use in business to incorporate into the book. Well, here’s a new piece of research by Keith Quesenberry and Michael Coolsen at Johns Hopkins cited in “The Irresistible Power of [...]
In my December 2013 interview with Emma Murphy of The Change Source, I was able to weave new information and client examples not found in Chapter 16 of Business Storytelling for Dummies into my responses to her questions: What’s causing more and more organizations to embrace storytelling within their change communications? How can we get [...]
